Uber Once Again Says It’s Considering Crypto Years After Mulling BTC Payments
A Tiny Fintech Firm Is Launching $100M Crypto Treasury Strategy, Including BTC, ETH
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Francisco Rodrigues
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By Francisco Rodrigues|Edited by Aoyon Ashraf
Jun 4, 2025, 3:21 p.m.
- Treasure Global, a publicly traded e-commerce and fintech firm, plans to invest up to $100 million in cryptocurrencies.
- The investment will include bitcoin, ether, and stablecoins, as part of a new capital strategy to boost balance sheet efficiency.
- The firm’s crypto bets will be funded equally by an existing equity facility and an institutional partnership.
Treasure Global (TGL), a publicly traded e-commerce and fintech firm, said it will invest up to $100 million in cryptocurrencies as part of a new capital strategy.
Half the funding comes from an existing equity facility, while the other $50 million stems from an institutional partnership, according to a press release. The company isn’t just focusing on just one digital asset, like many other firms are, but said it will buy cryptocurrencies, including bitcoin
, ether
, and “regulated” stablecoins.
STORY CONTINUES BELOW
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The funds will help back the company’s artificial intelligence-powered consumer analytics platform, which is set to debut later this year, the firm said in the press release.
The digital asset treasury move aims to boost balance sheet efficiency and lay the groundwork for future features such as tokenized loyalty programs and crypto-based payments, the firm added.
Various firms have, over the last few months, been moving to adopt cryptocurrencies as treasury assets, building on the momentum set by Strategy, Metaplanet, and others.
These firms include K Wave Media, the first Korean media alliance listed on Nasdaq, which announced plans to raise up to $500 million to fund BTC purchases, as well as Classover Holdings, an education firm that’s looking to make a similar bet on SOL.
Treasure Global currently has a market cap of $4.34 million as stock rose more than 11% on Wednesday.
Francisco is a reporter for CoinDesk with a passion for cryptocurrencies and personal finance. Before joining CoinDesk he worked at major financial and crypto publications. He owns bitcoin, ether, solana, and PAXG above CoinDesk’s $1,000 disclosure threshold.
