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Brazilian Firm Meliuz’s Shares Fall After Planning to Raise $32.4M to Buy Bitcoin
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James Van Straten
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By James Van Straten, AI Boost|Edited by Aoyon Ashraf
Jun 13, 2025, 2:43 p.m.
- Meliuz raised R$180 million ($32.4 million) through an equity offering to fund its bitcoin acquisition strategy.
- The move supports Meliuz’s positioning as Brazil’s first public company to adopt bitcoin as part of its treasury reserves.
Brazilian fintech firm Meliuz (CASH3)plans to raise R180.08 million ($32.4 million) through an equity offering, according to a filing.
The funding is earmarked specifically for the purchase of bitcoin, aligning with the company’s recent strategic shift to incorporate bitcoin into its balance sheet.
STORY CONTINUES BELOW
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The offering, priced at R7.06 ($1.27) per share, was about 5% less than Meliuz’s closing price of R7.43 on Thursday. The stock has fallen more than 5% in today’s trading.
BTG Pactual served as the book-runner for the deal, according to the filing.
Earlier this year, Meliuz announced that the company plans to raise $78 million in equity to become “the first bitcoin treasury company” in Brazil.
The fintech company, which calls itself “3rd fastest growing shopping App in Brazil,” boasts about 41 million loyal users as of the first quarter of this year, according to a presentation. The company currently has a market cap of R647.08M ($116.5M), according to TradingView data.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
James Van Straten is a Senior Analyst at CoinDesk, specializing in Bitcoin and its interplay with the macroeconomic environment. Previously, James worked as a Research Analyst at Saidler & Co., a Swiss hedge fund, where he developed expertise in on-chain analytics. His work focuses on monitoring flows to analyze Bitcoin’s role within the broader financial system.
In addition to his professional endeavors, James serves as an advisor to Coinsilium, a UK publicly traded company, where he provides guidance on their Bitcoin treasury strategy. He also holds investments in Bitcoin and Strategy (MSTR).
“AI Boost” indicates a generative text tool, typically an AI chatbot, contributed to the article. In each and every case, the article was edited, fact-checked and published by a human. Read more about CoinDesk’s AI Policy.
